Cookie Policy
Last updated: July 14, 2026
This Cookie Policy explains what cookies are, which cookies The Alcott Review LLC uses on this Site, and how you can manage your cookie preferences. This Policy should be read in conjunction with our Privacy Policy.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They allow websites to recognize your browser, remember preferences, and collect usage information. Cookies can be "session cookies" (deleted when you close the browser) or "persistent cookies" (remain for a set period).
Cookie Categories We Use
1. Essential Cookies (Always Active)
These cookies are necessary for the Site to function and cannot be switched off. They do not collect personal data for marketing purposes.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookieConsent | Stores your cookie consent preference to avoid showing the banner on every page | 12 months |
2. Analytics Cookies (Consent Required)
These cookies help us understand how visitors use the Site. They are activated only after you grant consent via our cookie banner. We use Google Analytics (provided by Google LLC).
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes unique users by assigning a randomly generated number | 2 years |
| _gid | Google Analytics - stores and updates a unique value for each page visited | 24 hours |
| _ga_* | Google Analytics 4 - session state | 2 years |
3. Advertising Cookies (Consent Required)
These cookies are used to measure advertising campaign performance and to serve relevant ads. They are activated only after you grant consent. We use Google Ads.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads - used to store and track conversions from Google Ads campaigns | 3 months |
| _gcl_aw | Google Ads - click conversion tracking | 3 months |
Google Consent Mode v2
We implement Google Consent Mode v2 on this Site. By default, all advertising and analytics data collection is set to DENIED until you provide explicit consent via our cookie banner. Specifically, the following signals are set:
- ad_storage: denied by default
- ad_user_data: denied by default
- ad_personalization: denied by default
- analytics_storage: denied by default
- functionality_storage: granted (essential functionality)
- security_storage: granted (security)
When you click "Accept All," these signals are updated to granted, enabling Google to collect analytics and advertising data. When you click "Reject," signals remain denied.
How to Manage Cookies
You can manage your cookie preferences at any time:
- Via our cookie banner: Click "Manage" in the cookie banner or revisit the banner by clearing your cookieConsent localStorage value.
- Via your browser: All modern browsers allow you to block or delete cookies through their settings. Note that disabling essential cookies may affect Site functionality.
- Google Ads opt-out: https://adssettings.google.com
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on.
- Industry opt-out: aboutads.info or youronlinechoices.eu.
Changes to This Policy
We may update this Cookie Policy to reflect changes in our practices or applicable law. Changes are effective when posted with an updated date.
Contact
For questions about cookies: privacy@freshiaglow.shop